SlanjEvents Clackmannanshire's Whisky Festival

New festival raises a glass to Clackmannanshire’s whisky heritage

The SlanjEvents team with Janice from Neil’s Hugs Foundation

ALLOA, Scotland. 26 November 2021

Alloa-based SlanjEvents has announced the first annual Clackmannanshire’s Whisky Festival will take place at Alloa Town Hall next spring, 2-3 April 2022 with tickets for the packed two-day event now available to buy online. The unique three-pronged festival concept will be a first for Alloa and for Scotland with the event celebrating not only the variety of flavours and the popularity of whisky, but the extensive heritage of its production, operations and innovation particularly in the local area over the past 200 years. The platform created by the event will also be used to promote wellness and positive mental health by raising awareness of suicide prevention support available in Clackmannanshire that is helping young men who may be in crisis, and their families.

With five months to go, an impressive and growing exhibitor lineup has been announced including some of the biggest brands in Scottish whisky as well as names from Europe and further afield. The festival has also partnered with Diageo, Clackmannanshire’s third-largest employer, to deliver a coopering demonstration at the festival where skilled craftsmen will show how casks are made. In addition to more than 30 exhibitors stationed in the town hall for all sessions, and 12 exclusive masterclasses taking place in break-out rooms across the two-days, the not-to-be-missed jewel in the crown of the festival will be the Clackmannanshire Showcase, delivered in partnership with The Edinburgh Whisky Academy. This exclusive one-off masterclass and sampling session will offer ticket holders a very rare opportunity to taste whisky from some of Clackmannanshire’s distilleries that have long since closed.

Together with visiting the exhibitor stands in the main hall, attendees will have the chance to view and contribute to an interactive heritage timeline celebrating the people, whisky distilleries, brands and employers from across Clackmannanshire through the years. This exhibition will include a display of artefacts from locations including Cambus and Carsebridge Distilleries.

Scott Abercrombie, Co-founder of Clackmannanshire’s Whisky Festival said: “We want to use our exciting new festival to shine a light on just how important Clackmannanshire has always been to Scotland’s whisky timeline. A brief look at the history books reveals a treasure trove of fascinating whisky facts-from-Clacks. 

“With names including Stein, Jameson, and Haig all hailing from the county; Scotland’s first commercial exporting distillery opening on the Forth at Kennetpans in 1720; and more recently Diageo’s vast operations providing employment and keeping industry skills local, there is no denying Clackmannanshire is steeped in whisky — and a very nice whisky too!.

“Combining this celebration of whisky and heritage with our work promoting wellness will deliver a truly unique festival concept that is already proving hugely popular to confirmed within the industry with five months still to go.”

SlanjEvents has also announced Clackmannanshire’s Whisky Festival has teamed up with suicide prevention charity, Neil’s Hugs Foundation. The partnership will see the first year of the festival dedicated to helping raise awareness of the foundation’s vital community support work and its campaign to attract new volunteers as it expands its mental health services to a greater number of communities across the county. 

Donna Paterson-Harvie, Neil’s Hugs Foundation said: “Having a platform like Clackmannanshire’s Whisky Festival support our foundation to reach a wider audience locally is hugely helpful. We want to let men across Clackmannanshire know, not matter your age or circumstances, that we are here to help, even if it’s just for a cuppa and a hug. We are also very grateful to the organisers and the event sponsors who have so far raised over £2000 which will be ring fenced to fund our meetings and support services in Clackmannanshire.

The organisers have promised a whisky festival like no other. On arrival at the festival, attendees will be presented with a commemorative tasting glass from Glencairn Crystal®, an event guide with personalised tasting notes diary, and an exclusive Clackmannanshire history & heritage timeline, all as part of a bumper welcome pack.

With Christmas just around the corner, there really is no better time to secure tickets for Clackmannanshire’s Whisky Festival 2022. You can purchase tickets for all sessions online at slanjevents.scot/tickets.

Whisky distilleries and brands who would like to exhibit at the festival, or businesses who would like to find out more about sponsorship and partnership opportunities, are asked to contact the organisers by email clackswhiskyfestival@slanjevents.scot or to visit slanjevents.scot for more information.